Complete Guide to Keyword Research

Complete Guide to Keyword Research

A Comprehensive Guide on Performing Keyword Research

The foundation of SEO revolves around proper keyword analysis and successful implementation, which helps achieve the desired level of growth in search results. The process of selecting SEO keywords is complex, but a crucial way to get backlinks to your site. Keywords are vital words that online users input into search fields to get the desired results. Selecting targeted keywords and making a conscious effort to rank higher in search engines is essential. Keyword research is the first step in this process. Here are some important factors to consider before starting keyword research.

Prerequisites of Keyword Analysis

  • Use your common sense to find data related to your site.
  • Expand your list of keywords to find the most relevant ones.
  • Filter the data to start your keyword research.

Begin Your Research

After you have made a selection of your data, begin researching the keywords. It's vital to use specific online tools to select the most beneficial keywords that drive more visitors to your site. Google Keyword Planner and Ubersuggest are the best free online tools for keyword research. Keep these important key elements in mind to achieve proficiency in results.

  • Create a list of written terms relevant to your online business.
  • Expand the list by adding more new words.
  • Refine your list to be more concise.

Role of Business Niche & Demographics in Keyword Selection

When choosing keywords for your business, first analyze your business nature and select the keywords accordingly. Keyword density matters when using certain keywords in written content. You also need to figure out the area, market, or demographic that you will target online. After selecting a demographic, research keywords that get high searches with less competition in your relevant areas. Initially, conduct research two or three times to choose only the most effective keywords. You can also generate keyword ideas related to your business products and services. This factor will surely help improve your domain age results.

Search for Generic Keywords

It's not mandatory to only use specific keywords relevant to your business niche at the start of your business. You can select any generic keywords related to the services or products you deliver online. You can use the following strategies for generic keywords selection.

  • Keywords with Brand Terms
  • Substitute Product Name Keywords
  • Famous Complementary Terms
  • Competitor Terms

Create an Excel Sheet of Your Work

Avoid performing random searches regarding keyword selection for your business. Prepare an excel sheet and post the keywords there. Make different sections in the file according to the nature, category, and type of your product. This process will help you easily make changes in the existing list and add new keywords to be more competitive in search engines.

The Google SERPS

Search engine ranking pages refer to the high ranked pages that get more organic traffic than conventional ones. Check out the most relevant SERPS results related to your business niche and use them as keywords in your SEO strategy. By getting relevancy with the SERPS results, you can increase the organic search results towards your site.


Keyword selection is a crucial job because the entire story of SEO builds on it. The process of keyword selection requires full commitment and dedication, and consistent brainstorming to select the perfect SEO keywords. Remain consistent with your keyword selection until you get your preferred results.

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